With roughly 3.78 billion users worldwide and a large percentage being business owners, it’s no surprise Social Media is seen as a necessity to help grow your brand. Not only does Social Media create brand awareness and maintain company culture, it’s now an essential part of every businesses Digital Marketing strategy. From basic wall posts […]
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Is your website an effective conversion funnel? The majority of digital marketing channels are lead generators. They create an awareness and interest within prospective customers leading to establishing a connection to your business. However, the most important digital marketing tool is the business website. Your digital storefront (website) is the ultimate digital representation of what […]
Online Brand Communities drive continuous improvement. Online Brand Communities (OBC) are vital for businesses to remain, or move, ahead of the curve. An OBC enables a brand to regularly listen to its customers through the provision of a collaborative learning and sharing space. User interactions provide valuable feedback on product satisfaction and consumer experiences, in […]