Why You Need Social Media For Your Business

With roughly 3.78 billion users worldwide and a large percentage being business owners, it’s no surprise Social Media is seen as a necessity to help grow your brand.

Not only does Social Media create brand awareness and maintain company culture, it’s now an essential part of every businesses Digital Marketing strategy.

From basic wall posts and stories to full ad campaigns, Social Media contains so many tools to utilise. It’s also a great way to form a loyal audience and customer base, as well as effective (and free!) networking. Since companies have gone online and now posting regularly on socials, customers feel more personally connected to the brands, grow to trust the people behind the brand and therefore consume more.

Relationships, (whether real or superficial) are also continuously being formed between the seller and the consumer. The advancements in social networking provide the opportunity for businesses to create a shared identity within its closely aligned online community.

You don’t need to be selling a particular product to promote your business on these platforms. Whether it’s for a physical or virtual service, point of contact or general cause, creating a Social Media strategy will help you get recognition online.

What is a Social Media strategy you may ask? Well, it’s pretty much a clear and direct summery of what you plan to create and do on Socials. Everything from the early stages of content creation to tracking your campaigns performance through analytics and statistics. You want a strategy with a clear goal in mind.

If you’ve only just created an Instagram account or Facebook page for your business and feel overwhelmed with where to begin, there are many helpful resources online and tools which can guide you through the general steps of creating and executing a campaign from start to finish.

Having helped tonnes of businesses, big or small, with their Digital Marketing, we are more than happy to assist you in your journey. Contact us today for a confidential chat or free quote.

Website Functionality & Conversion

Is your website an effective conversion funnel?

The majority of digital marketing channels are lead generators. They create an awareness and interest within prospective customers leading to establishing a connection to your business.

However, the most important digital marketing tool is the business website.

Your digital storefront (website) is the ultimate digital representation of what influenced the customer’s interest and desire in your brand. An appealing and engaging website encapsulates your digital presence in continuing the lead capturing process.

Your website is the most influential performer of your business processes in continuing the lead conversion process. A functional and high-performance website completes the lead-to-customer conversion.

Does your website achieve the desired lead-to-customer conversion rate?

Online Brand Communities

Online Brand Communities drive continuous improvement.

Online Brand Communities (OBC) are vital for businesses to remain, or move, ahead of the curve.

An OBC enables a brand to regularly listen to its customers through the provision of a collaborative learning and sharing space. User interactions provide valuable feedback on product satisfaction and consumer experiences, in conjunction with, perceptual analysis of consumer markets and industry content. Transparent feedback and perceptual analysis are integral in identifying emerging trends.

The level of user engagement in an OBC determines the volume of impact on the brand’s innovation and currency. The compilation of created and curated content needs to be of the highest quality to consolidate brand trust. Likewise, the variety and interactivity of content enhances brand loyalty.

An effective OBC amplifies your curiosity so your brand can keep pace with our ever-changing world.